Maximizing Performance Through Applied Common Sense*

You may find that when you talk about yourself, you speak in the second person a lot. You use the pronoun “you” rather than “I.” When you do that, you are watering down your authenticity or your power.  Here is an example: “In order to be a public speaker, at first you have to do a lot of prep and you feel uncomfortable because everybody’s judging you.  Or “When I speak in front of people, I’ve done a lot of prep and at first, I was uncomfortable and after a lot of practice, it got easier.”  So speak in the first person when you are talking about yourself.  It’s more compelling, its more authentic, and you have more horsepower.